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E-commerce Transformation for Homla.com.pl

Homla.com.pl

E-commerce Transformation

CHALLENGES

Increase online store revenue by increasing the purchase value of existing Homel customers.
CUSTOMER

www.homla.com.pl
OUR SUCCESS

Optimizing the customer path in Homel's wide range of products. Checking the effectiveness of the measures taken.

PROJECT INFORMATION

Homla, a leading Polish home furnishings brand, faced the challenge of increasing online sales by maximizing the purchase value of existing customers. With 62 showrooms and a wide range of online products, Homla sought to improve the customer experience and increase revenue through innovative solutions based on artificial intelligence.

SOLUTION

To address Homla's challenges and improve the customer shopping experience, we have introduced a range of artificial intelligence-based personalization strategies designed to optimize product discovery, streamline the shopping process and increase overall sales.
Personalised Recommendations Icon
Personalized recommendations on the homepage
Using artificial intelligence algorithms, we personalized real-time product recommendations based on users' preferences, making it easier for customers to discover relevant products as soon as they visit the site.
Recommendations Icon
Recommendations for similar products

Using artificial intelligence algorithms, we personalized real-time product recommendations based on users' preferences, making it easier for customers to discover relevant products as soon as they visit the site.
Basket Reminder Icon
Basket reminders

A dynamic widget has been added to remind users of recently viewed products or products left in the shopping cart, increasing the likelihood of finalizing purchases by keeping products visible throughout the shopping session.

Results

8% Revenue growth per user
14% Increase in the number of transactions
10% Increase in average order value

CONCLUSIONS

Through strategic personalization and recommendations based on artificial intelligence, Homla successfully optimized its online store, resulting in a significant increase in key performance indicators. This approach not only improved the shopping experience for customers, but also gave Homla a competitive edge in the home furnishings and decor market. The partnership with RITS Digital continues to pave the way for future innovations, including new marketing campaigns and loyalty strategies, to further strengthen Homla's position in the market.


This case study illustrates how RITS Digital is enabling companies to achieve their e-commerce goals with targeted AI solutions and data-driven strategies.

Aleksander Zamoyski
TOUCH
Aleksander Zamoyski New Business Account Manager
Aleksander Zamoyski New Business Account Manager

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