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Coccodrillo CS

Coccodrillo

PERSONALIZING AND IMPROVING THE SHOPPING EXPERIENCE

CHALLENGE

Increase online store revenue and customer loyalty and satisfaction.
CUSTOMER

www.pl.coccodrillo.eu
OUR SUCCESS

The right technology platform, the use of data and the expertise of experts have made every step of the purchase path personalized.

PROJECT INFORMATION

The Coccodrillo brand has a wide range of clothing and shoes for both boys and girls. To make it easier for customers to shop and increase profits, Coccodrillo decided to partner with RITS Digital - a leader in the integration and operation of Marketing Automation, personalization and loyalty programs with extensive experience in operating the Synerise technology platform

SOLUTION

SOLUTION

RITS Digital implemented an advanced technology platform, combining data analysis and the expertise of our specialists. As a result, each stage of the purchase path was personalized, resulting in increased conversion and customer satisfaction. We applied segmentation based on domain knowledge and AI, creating precise target groups and optimizing marketing communications to increase efficiency and customer engagement.
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Purchase probability prediction and personalized email campaign
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1:1 personalization
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Create personalized campaigns for diverse customer segments based on RFM analysis
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Building long-term and stable customer relationships through a loyalty program.

RESULTS

+4.11% Revenue growth with recommendations
+26% Basket value growth
+16.5% Growth in transactions from recommendations
RESULTS
+4.11%
Revenue growth with recommendations
+26%
Basket value growth
+16.5%
Growth in transactions from recommendations
CONCLUSIONS
CONCLUSIONS

The right technology platform, the use of data and the expertise of our experts have made every step of the purchase path at Coccodrillo personalized. This allows us to increase key metrics such as conversion and customer satisfaction. Using segmentation based on domain knowledge and AI, we achieve precise target groups, ensuring effective communication. Channels and campaign delivery times are now individually tailored to each user. To sum it up - the ability to fully personalize, automate campaigns and real-time analysis of results through dashboards, as well as the use of A/B testing, have made it possible for us to achieve the goal set at the beginning of the
cooperation.

Alexander Zamoyski
TOUCH
Alexander Zamoyski Account Executive
Alexander Zamoyski Account Executive

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