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pl
telecom

Orange

Activating AI in Orange's email marketing

 

 
CHALLENGE

Orange, one of the leading telecom operators, has set a goal of making its marketing efforts more effective.
CUSTOMER

www.orange.pl
SOLUTION

Personalized email campaigns based on data analytics and Synerise technology, tailored to customer lifecycle, purchase history and offer segmentation, including NBA.

PROJECT INFORMATION

Orange, a leading telecommunications provider, wanted to increase the effectiveness of its email marketing strategy by leveraging personalization based on artificial intelligence. The goal was to go beyond generic offers and create a more targeted approach that would resonate with individual customer needs and behaviors.

SOLUTION

To increase customer engagement and conversion rates, we have implemented advanced personalization techniques in email marketing, using data-driven insights to tailor content and offers to individual customer preferences.
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Automation and personalization

Using artificial intelligence algorithms, we personalized real-time product recommendations based on users' preferences, making it easier for customers to discover relevant products as soon as they visit the site.
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Contextual AI recommendations

Artificial intelligence algorithms analyzed user data to deliver relevant product suggestions and dynamic content, making emails more engaging and contextually relevant to customers.
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Flexible campaign adaptation

We have implemented a flexible approach to configuring and customizing email scenarios, enabling us to respond quickly to changing market conditions and customer preferences, thereby improving overall campaign effectiveness.

RESULTS

+10 X Increase in the number of orders
+3 X Increase in conversions from campaigns
+3 X Sales growth

CONCLUSIONS

By integrating advanced AI personalization into Orange's email marketing, RITS Digital has successfully transformed its customer engagement strategy. The approach not only increased sales and conversions, but also strengthened customer relationships and loyalty, proving the effectiveness of artificial intelligence in optimizing digital marketing efforts.

Aleksander Zamoyski
TOUCH
Aleksander Zamoyski New Business Account Manager
Aleksander Zamoyski New Business Account Manager

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