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TRANS.eu cs

Trans.eu

Successful transformation of Data-Driven Trans.EU. Implementation of CDP and Marketing Automation & AI platform.

CHALLENGE

Integrate diverse platforms and systems on an international scale, while ensuring full synchronization and unification of customer data
CUSTOMER

www.trans.eu
OUR SUCCESS

Integration of Synerise platform (CDP/MA) with existing CRM systems. Update and synchronize data, streamline operations.

PROJECT INFORMATION

Faced with global expansion and the growing need to manage extensive data sources, Trans.eu faced a unique challenge to integrate disparate platforms and systems on an international scale while ensuring that customer data was fully synchronized and unified. This task required not only precise data management, but also the implementation of advanced automation and real-time analytics solutions to increase global operational efficiency.

SOLUTION

RITS Digital developed and implemented a comprehensive integration plan for the Synerise platform (CDP/MA) with CRM and other Trans.eu systems. A key element of the project was the effective use of the Synerise API and Persooa API to synchronize and update data.We implemented dozens of advanced automation and integration scenarios, ensuring data consistency and hierarchy. Optimizing processes, we activated Marketing Automation & AI functionalities, supporting Trans.eu's global operations and marketing strategy.
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Integration and transformation of data
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Creating a relationship between the company and its employees
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Unification of Customer Data
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Advanced process and database analytics
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Examples of campaigns

CONCLUSIONS

Trans.eu has undergone a data transformation through the integration of the Synerise platform (CDP/MA) with existing CRM systems. Effective use of Synerise and Persooa APIs allowed for updating and synchronizing data, streamlining operations.

Integration with tools such as Livechat and Callpage enabled automation of lead profile creation and segmentation. The project also developed relationships between company data and employees, facilitating effective segmentation and the introduction of new marketing strategies. The unification of customer data increased control over marketing campaigns, and advanced analytics allowed for more targeted marketing efforts.

As a result, Trans.eu has significantly improved data management and operational efficiency, which has strengthened its position in the international market.

Aleksander Zamoyski
TOUCH
Aleksander Zamoyski New Business Account Manager
Aleksander Zamoyski New Business Account Manager

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Unleash the potential of data in your organization. Our team of experts will help you automate your sales processes, implement smart CRM solutions and leverage AI capabilities to increase competitiveness.

A free consultation with Alexander Zamoyski will take30 minutes to point you in the right direction for your business.

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